Monday, August 13, 2007

Digital Marketing-Ad Options & Targeting Options


Ad Options

Here are some of the various Ad Options:-

-Rich Media Ads: HTML 5 Ads on iPhone, Android and Symbian 5th edition handsets
-Expando Ads:  Top Banner to full page expanded Ads
-Text Ads: Indian Regional Language Text Ads
-Banner Ads: Animated Gifs and Simple Banner Ads
-Video Ads: Pre WAP Video Ads and InApp Banner leads to Video on Click
-InApp Microsite: Banner Ad leads to launching of Customized Microsite within    NewsHunt .
-Lead Generation Ads: Click on Banner Ad leads to launch of a Form for  generating leads.
-Driving App Downloads: Banner and Text Ads on NewsHunt to Drive downloads  of other Applications.
-App Sponsorship: Advertiser’s Logo on the Splash Screen of NewsHunt 
-Interstitial Ad:  Full screen Brand Ad while changing the news Categories

Targeting Options

-Rich Media Ads: HTML 5 Ads on iPhone, Android & Symbian 5th Edition  Handsets
-Expando Ads: Top Banner Ad expands to Fullscreen Ad with the Brand  Communication
-City Targeting: City Based targeting to reach out to end users of specific  regions
-Newspaper wise Targeting: Targeting specific newspapers to  send messages to  the readers of those newspapers
-Language wise targeting:  Ads in regional languages directed to end users  reading news in that language
-Handset wise targeting: Targeting smartphones, feature phones, or handsets  based on mobile platforms like iOS, Android, Symbiam and J2ME
-Operator Targeting:  Targeting based on different telecom operators
-Country wise Targeting: Country wise targeting to reach out to the NRI end  users of NewsHunt

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